As you would expect, ice cream and frozen yogurt shops call summer their busiest time of the year. May, June, July and August may account for 50 percent of their annual revenue. At most of these frozen yogurt shops their rush hour is from 7pm to 11pm. The afternoon heat and rain storms often keep people away.
What are you doing to bring in customers during your off hours? Mitch Groden, owner of a free-standing Dairy Queen in Tamarac, has used a creative marketing approach to draw even more summer customers to his ice cream shop and food grill. Groden runs the Dairy Queen Grill and Chill with his wife and son and says they target nearby summer camps, urging them to make his shop an outing. Now, almost daily, he hosts summer-camp groups of as many as 75 kids at a time, who tour the shop, decorate cakes, dip Dilly bars and make Blizzards. Most, stay for lunch. Groden even has come up with a special meal deal. “Our number of transactions shoots up by about 40 percent in the summer months,” Groden says. After 11 years, he is considering a second South Florida location.
Once you have those campers in, why not bring them back in with their families? Send home a two for one coupon with the campers to lure in mom and dad. Remind them how healthy a dessert frozen yogurt is and how fun and relaxing a family outing to your frozen yogurt shop can be. Another way to bring in customers on your slower hours is to run “happy hour” afternoon specials. Make your location an inexpensive, must stop on the way home from the beach, camp, sports practice or daycare.
With Calypso’s point of sale software system programing in those ‘happy hour” or lunch specials is a breeze. Our point of sale software system allows you to add these seasonal or daily specials with ease! Calypso has a complete turn- key package for frozen yogurt shops. Calypso PSO has a built in QuickBooks integration, kitchen video displays, inventory management, barcode scanning, digital surveillance integration, employee time clock and a labor scheduling module. Contact Calypso today at 800-771-7100 and let our experts show you how using our POS system is a breeze!