Have a coffee shop or a wine bar and looking to expand? Why not combine the two? The growing trend toward coffee and wine bars proves they are indeed palatable as beverage complements. As coffee and wine bars spread nationwide, venues that sell just one or the other have a chance to expand operations and capitalize on new drinkers. From Bean & Bottle in the lobby of the Sonoma Resort in California to the Great Lakes Coffee Shop in Michigan these unique establishments are popping up all over.
Both are complex, and the same grape or bean, respectively, can yield wildly different varietals. Where a wine drinker swirls a glass to release a wine’s aroma, a coffee drinker senses aromas on different areas of the palate. The same customer that appreciates a great cup of specially brewed coffee is found to appreciate a nice glass of wine. A coffee and wine bar together is basically combining two things that have a lot in common already. By combining these beverages it allows you to increase your stores traffic to two different times of the day.
venues that sell just one or the other have a chance to expand operations and capitalize on new drinkers, says Jason Haeger, a consultant and trainer for the specialty coffee industry.
Showcasing both coffee and wine in the same space can help broaden the appeal across both existing markets, says Jason Haeger, a consultant and trainer for the specialty coffee industry.
“If you’re doing coffee right, you’re going to attract those who are already attracted to coffee,” he explains. “If you have wine available, there’s room for the bartender or barista actually to educate that consumer about wine, as well. … If they come into your establishment because you’re doing wine correctly, there’s room to expand the coffee market to them so they can broaden their enjoyment of the beverage world.”
Calypso has the coffee shop pos system that can easily combine these two beverages and your kitchen together. Calypso is the most affordable restaurant point of sale system available. This straight forward, simple to use software will drastically reduce employee training time and enable fast and accurate service. Calypso has an integrated credit and debit card processing eliminating the need for additional processing equipment. Calypso also offers turn-key solutions and packages for the frozen yogurt shops. Contact Calypso today at 800-771-7100 and let our experts show you how easy and efficient our point of sale software systems are.