The first step in understanding how to open a juice and smoothie bar is writing a business plan. If you have never written one before, it may seem discouragingly complex. Take a deep breath! It is easier than you think. To help you get started, here is a free detailed sample juice & smoothie bar business plan. We have included beginning sentences as demonstration only; the company “My Juice & Smoothie Bar” and facts are made-up. Use actual information for your company and area.
My Juice & Smoothie Bar will offer an extensive variety of juices, smoothies, protein bars, etc.
Ms. X will contribute $x; investors will provide $x. Ms. X is seeking to raise $x through a bank loan.
- Success Path
My Juice & Smoothie Bar will differentiate itself by…
- Sales Forecast
Ms. X projects a strong rate of growth over the first three years. (provide a chart breakdown of sales, operating costs, and profits)
Company & Financing Summary
My Juice & Smoothie Bar is owned by five partners who each have a 20% share: (list partners and type of company).
Start-up expenses require $x in funding. (provide break-down of how funds will be used)
- My Juice & Smoothie Bar will offer a wide variety of (list products). We will help patrons meet their nutritional needs by (detail the services you offer). Our store will be located (describe location – mall, high foot traffic area, etc.) My Juice & Smoothie Bar’s production line (describe facility).
Consumer demand for healthier lifestyles has resulted in the health food industry experiencing a growth of x% for the last two years, with an expected increase of x% next year. The non-alcoholic beverage sector grew x% last year, and demand is expected….
In a local survey of x mall shoppers, x% perceive juice bars as a healthy option, x% purchased smoothies in the last month, etc.
- Customer Profile
My Juice & Smoothie Bar’s target customer is middle to upper class women and families in the target area. Customer traits are: (use specific demographics such as average income, population size, location, amount they will spend, etc.)
- Competitive Analysis
There are x juice bars in the area and y similar businesses (health food stores, snack shops, etc. Research and list companies). Customers will choose My Juice & Smoothie Bar because (reasons customers will choose your business over the competition – better product, price, etc.)
- Internal/External Analysis
(chart a SWOT/ TOWS analysis- strengths, weaknesses, opportunities, threats)
- Marketing Objectives
My Juice & Smoothie Bar will establish itself as the premier destination for customers seeking a healthy….
- Marketing Strategies
My Juice & Smoothie Bar will use … (ads, coupons, visible location, etc.)
- Pricing Strategy
(detail the pricing of your products and services)
- Sales Forecast
(three year projection of sales based on competition, industry, and local market data)
- Organizational Summary (provide chart)
- Owner / Key Employee Biographies
- Human Resources Budget (provide chart)
Financial Plan (this section is mostly charts – project for three years)
- Funding Sources and Amounts
- Underlying/General Assumptions (figures used to make projections- amount of sales, loan percentage rate, etc.)
- Profit and Loss Statements (projected income)
- Break-Even Analysis
- Cash Flow Forecast (projected sales and cash disbursements)
- Balance Sheet
Once you have your business plan written, you can count on Calypso’s juice & smoothie bar POS to keep your finances on track! The most affordable POS system in the industry, Calypso features integrated credit, debit, and gift card processing so no extra equipment is needed. Contact Calypso at 800-771-7100 today to discover all the ways Calypso POS for juice and smoothie bar can help your business succeed!