Do you delight in dishing up delectable desserts? If your confectionery creations are drawing rave reviews and baking is your bliss, consider opening your own dessert store! Opening a dessert shop could be the most rewarding experience of your life; while it will require hard work, dedication, and every ounce of talent you have, being able to do something you love every day will make all the effort worthwhile. To help you on your way to your dream vocation, we offer the following guide to opening a dessert store:
Choose Your Business Model Do you want to sell your desserts solely through a storefront, or are you willing to become a supplier to other establishments? Restaurants, hotels, and coffee shops are always on the lookout for scrumptious desserts, and some ice cream and frozen yogurt shops are adding select baked goods to their offerings as well. You can also package your desserts for sale in grocery stores, pharmacies, and other retail outlets. Selling your items online, either through your own website or someone else’s, is an easy way to add to your sales.
Create a Business and Marketing Plan A detailed business and marketing plan is an invaluable tool that serves several functions: it provides a comprehensive overview of every aspect of your business; demonstrates to lenders and potential partners that you have a viable plan for your business; and plots out your course for the next three years.
Find the Perfect Location Look for a storefront with large windows so you can display your scrumptious desserts and tempt passersby with tantalizing scents as your wares come fresh from the oven. A location with heavy foot traffic and ample parking is ideal.
Equip Your Store Buy, lease, or rent the equipment you will need for your dessert shop. “Scratch and dent” shops are an excellent way to get top of the line equipment at discounted prices, but make sure the equipment comes with at least a six month warranty. While your individual needs may vary slightly depending on the types of desserts you will be offering, standard dessert shop equipment includes:
- Dough Mixers
- Dough Sheeter or Roller
- Commercial Ovens
- Proofing Cabinet
- Commercial Refrigerator
- Cooling Racks
- Calypso Dessert Store POS
- Bakery Display Cases
- Refrigerated Display Cases
Set Up Suppliers Contact a wide selection of suppliers and negotiate for the best prices. While local business relationships can be valuable, you may find better prices from a large national or online service.
Market Your Dessert Shop Begin marketing your dessert shop well in advance of your opening date. Target businesses and residences in the neighborhood with flyers and mailers, and advertise on local radio stations and in the local paper. Use social media to build excitement, and list your shop on several location-based services.
Hold a Grand Opening Go all out and make it a day to remember! Offer face painting, live music, special discounts, and other enticements to draw customers into your new shop. Be sure to have samples of your mouthwatering desserts to whet visitors’ appetites!
One of the easiest choices you will face when opening a dessert store is choosing Calypso for your POS system. Calypso’s full-featured dessert store point of sale software is perfect for new storeowners, featuring simple menu screens, time management and payroll functionality, and integrated credit/debit processing. Barcode scanning makes selling packaged desserts a breeze, and Calypso’s POS software for dessert shops even seamlessly integrates with the Sundrop Loyalty Solution so you can effortlessly implement a cardless loyalty program. Contact Calypso today at 800-771-7100 to discover all the ways Calypso’s dynamic POS software can make your dessert store a certifiable success!