Are you searching for the perfect place to open a pizza shop? The perennial popularity of pizza means opening your own pizza shop could be a wise investment, if you are willing to put in long hours and a lot of hard work. Whether you are opening a pizza shop franchise or are starting your own company, choosing the right location for your pizza shop is of critical importance. A good location can help ensure brisk business and high sales, while a poor choice can make it extremely difficult to turn a profit. There are several factors to consider when choosing the ideal site:
The first factor you need to consider is the type of pizza you will be serving. Will you be serving authentic New York-style thin crust pizzas or traditional Chicago deep-dish pies? Perhaps you will add a gourmet touch and use the finest ingredients and exotic toppings, in which case a downtown location in the Arts district would be perfect for you. Choose an area where the residents have a demonstrated appetite for your style of pizza. Pizza shops and college students are always a perfect pairing; proximity to a college will provide you with a steady supply of customers for your pizza shop, especially if you offer late-late night delivery.
Pizza shops are often located near each other; your closeness to another shop is not necessarily a deal-breaker since pizza shops have delivery/pick-up and eat-in business. It is possible to saturate a market, though, so look for areas where your pizza offerings will be unique.
Foot traffic can account for a great deal of business for your pizza shop. Look for a location near a park, beach, or shopping center where customers can readily stop in for a bite. Visit the area at different times of the day to gauge the number of potential customers.
Easy Access & Visibility
Since pizzerias do a great deal of pick-up and delivery business, your pizza shop site should have a large parking lot that is easily accessible. A restaurant that is highly visible will draw in new customers, remind existing customers to stop in, and help with marketing.
Finding a location with a low overhead will give you the room to adjust your profit margins as needed and still receive a reasonable ROI. An expensive location can doom your business if you have to raise you pizza prices to meet expenses.
Now that you know how to find the best pizza shop locations, it is time for an easier decision: choosing Calypso as your pizza shop POS system! Calypso’s turn-key POS for pizza shops has all the features you need to make your pizza delivery shops a success, including a powerful customer database that includes phone number, address, and notations, with integrated Caller ID. Wow your customers with fast, efficient delivery, thanks to the Delivery Driver management and dispatching functionality of Calypso’s pizza delivery POS, and Calypso’s Multiple Orders delivery driver ticket that allows for flexible order delivery.
To ensure your pizza shop’s profitability, Calypso’s pizza shop POS includes simple, built-in credit card processing, seamless QuickBooks integration, available loss and theft protection, and even integrates with Sundrop Mobile to provide social media marketing power that will help you build a loyal fan base. Contact Calypso today at 800-771-7100 to find out all the ways Calypso can help ensure your pizza shop success!